For Sellers

Lewes and Rehoboth real estate market conditions are favorable for buyers. Sussex County, DE inventory is still high (although less than its peak in 2008). Lewes, Rehoboth, Milton and Millsboro, Delaware sellers are still competing against short sales in their neighborhoods which are priced well "under market" for certain (but not all) market segments.

Hiring a top Lewes realtor to sell your property in the current market is more important than ever. With fewer qualified buyers, you want the realtor with a proven track record to sell your property. While price is still THE most important factor in selling your property, representation by a top realtor will greatly improve your odds.

Having fewer buyers also means that your property needs to look good the first time it is viewed. With so much competition in the real estate market, it's harder than ever to sell a fixer upper. We encourage all our sellers to make their property as desirable as possible by presenting it in the best possible light. To prepare your property for sale, it's important to consider the following items:

• Does it need minor repairs?
• Could it use a new coat of paint, indoors or out?
• Does the landscaping need to be updated or spruced up?
• Most importantly, is the property priced competitively?

Here are some articles from my real estate library for sellers:

• Get your house ready check list
• Dangers of Over Pricing
• Pricing Case Studies

Comparative Market Analysis

Overview of Marketing (pdf, .5 MB)
A summary of our marketing program includes unrivaled internet exposure for our Lewes and Rehoboth Beach, DE real estate listings. While other realtors may send out post cards and list your property in the local paper, they may not have the budget to pay for featured internet listings on major real estate sites. We invest our resources into national, regional, and local real estate portals and other electronic media, including a weekly real estate newsletter with a large subscription base and an automated alert service for our buyers network.

Samples of Traditional Marketing (pdf, 1.3 MB)
Brochures, Fact Sheets, Handouts, Advertisements, postcards

Samples of Newsletter Marketing (pdf, 1.3 MB)
The Lee Ann Wilkinson Group publishes a Glossy Real Estate Newsletter bi-annually, and a Statistical Re-cap of the Lewes Real Estate Market for Year Prior annually. Prudential Gallo publishes a full-color Premier Homes Newsletter monthly.

Samples of Internet Marketing (pdf, 2.5 MB)
EACH of our residential listings includes multiple photos and a "virtual" home tour. We submit these photos and tours to a host of national real estate websites and pay for "featured" listings and prominent displays of links to our own website. Our own website is constantly evolving with new features and free advice on buying and selling real estate.

Samples of Newspaper and Magazine Marketing (pdf, 18.5MB)
We advertise in the Cape Gazette, the Coast Press, the Wilmington News Journal and Prudential Gallo, REALTORS advertises in several other publications, such Camp Rehoboth, Delaware Today and Delaware Beach Life.